This event is organized and presented by Go Welsh / AIGA Philadelphia
Referencing archival engineering drawings from the early 20th century we have designed a new font, Stack. It is historically true to the spirit of industrial chimney (smokestack) lettering of the period. Masonry chimneys in the industrial age provided strong, clear brand identities for companies and townspeople alike. As the visual language of the industrial age acquiesces we strive to keep the sense of permanence alive that industrial chimney lettering once so clearly expressed.
In our presentation we will:
01) Review the historic aspects of the origins, materials, and size/scale of the industrial chimney lettering
02) Demonstrate the flexibility of the Stack font - horizontal, vertical, ornaments, patterning, borders
Go Welsh and AIGA Philadelphia are exhibiting STACK at Bluecadet, 1526 Frankford Ave. A First Friday opening reception is October 6, 6-9pm.