A Philly State of Mind: Re-imagining the Philly Brand Through Design Thinking

Tuesday, October 9, 2018
06:30 PM - 08:00 PM

1776 at The Curtis Center (Formerly Benjamin's Desk)
601 Walnut Street, 12th Floor (enter on 7th St. near Walnut
Philadelphia, PA, 19103

Reserve Ticket Now

Presented By

20nine Creative Brand Agency/Figure 8 Thinking

Hone your design thinking skills in a night of guided team collaboration

Arts & Culture

Join Natalie Nixon, PhD of Figure 8 Thinking and Gary Kopervas of 20nine Brand Agency in re-imaging Philadelphia's brand story using design thinking principles and practices.

A Philly State of Mind: Reimaging the Philadelphia Brand Using Design Thinking is an interactive program that focused on the idea that with its renewed energy, Philly is beccoming more than ust a place on the map, it's becoming a state of mind that more people are embracing. Philadelphia is going through a renaissance that involves economic development, gentriciation, a booming arts, culture and foodie scene with an anchor in a diverse history. What are all the ways it could add value in the future to the United States and to the world? Join us for a few playful(and thoughtful) hours of sensemaking and placemaking to experiment with designing the brand story of Philadelphia from the perspective of "Philadelphia as a state of mind." Join Natalie Nixon, PhD of Figure 8 Thinking and Gary Kopervas, VP Brand Strategy and Story Development of 20nine, a Creative Brand Agency as they work with the group to bring this idea to life using design thinking principles and practices through a series of orchestrated "design sprints."